Still, some artists doubt the fee will be a substantial enough amount. One particularly vocal critic noted that typically, an artist is paid between $25,000 and $100,000 for having their art featured on a billboard. In an email to The Verge, the same artist suggested that, at minimum, artists should receive $10,000 each for winning the “Shot on iPhone” contest.
“THAT is the only way this would’ve been ok. Anything less than paying people for their usage is pure exploitation. The rules/conditions are gross and that’s what I wanted to bring attention to -- the fact that they’re robbing you blind of your rights and ability to be properly compensated for the work by simply submitting,” he wrote. “I think (know) that most people don’t care enough to read the rules and just so badly want to be noticed, that they’ll gladly forfeit all rights for the slim chance to be noticed. And therein lies the real issue; until people stop submitting to nonsense like that, things will never change.”
The lesson here? Artists, submit your art with caution. Companies, pay artists for their work.