What do you really know about Arby's? There's roast beef for your grandparents. There's the cowboy hat. Curly fries. Maybe that's it, which means you missed that there's a segment of people in your country who are weirdly obsessed with the roast beef chain. (Though, we've mentioned that before.)
More evidence to that point surfaced Tuesday when Arby's announced the launch of a swag subscription box called Arby's of the Month. It's a monthly delivery of seasonal goods (no actual food) to your doorstep. The first box was unveiled in the announcement. It contains an old school Arby's serving tray, toque, bacon scarf, and some temporary tattoos that look a lot like the options from that time Arby's gave out real Arby's tattoos for free.
If this sounds appealing, we've got bad news. The subscription boxes completely sold out in under an hour. People went crazy for them, which was probably aided by the fact that a six-month subscription only cost $25.
The company announced the service via Twitter, and the replies were a strange mixture of elation and extreme disappointment.