The link, hidden from view thanks to bit.ly, was not the pathway to some exclusive hot goss about Grande and Davidson (who are not well-suited to a kitschy couple name, which may have had something to do with their break-up), but rather, a link to Voter.org, where curious fans could register to vote, confirm their voter locations, and track down their local polling offices.
Instantly, the tweet went viral, with over one millions hits.
“I saw Twitter light up with the break-up news on Sunday night,” Cigelske said in an interview. “[I had] an opportunity, especially to reach a younger audience.”
Cigelske can’t take full credit for the ingenious meme ploy, however. Last week, Ashlee Marie Preston posted a similar tweet reading, “Welp...it’s official...Kim Kardashian finally decided to divorce Kanye West…” followed by a different registration link -- which got over 2.5 million clicks.