AT&T said it plans to offer a free seven-day trial of any of the DirecTV Now packages to new customers, and said it'll even throw in a free Apple TV if you sign up for the service and prepay the first three months. On top of that, the company will offer the "Go Big" bundle with 100-plus channels for $35 (normally $60) for a limited time, however, it's somewhat unclear how you'll be able to keep that promotional price.
"Customers who sign up for this offer will continue to enjoy this special price for as long as you keep the package, subject only to future reasonable programming price increases applicable to all packages," AT&T stated in a press release.
Unfortunately, it looks like DirecTV comes with a few drawbacks, too -- at least for now. As explained in a report by The Verge, the service will lack features offered by competitors like Playstation Vue, such as cloud DVR functionality or even the ability to pause the live content you're currently watching. Watching major network TV channels like ABC, NBC, and FOX live will also have some limitations, although executives said additional features will be added in the future, according to the report. It's also worth noting that AT&T wireless will get to stream DirecTV Now via the company's network without it counting towards their data plans, a move that has raised big net neutrality concerns.