"What do I tell my daughter?" he asks himself. "Do I tell her that her grandpa’s worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets?”
"Or maybe," he says, as she blazes across the finish line in first place, "I'll be able to tell her something different." The commercial closes with father and daughter embracing after the race and walking up to their shiny Audi S5 Sportback, because after all, it's a car commercial. That doesn't make the message about equality and progress any less moving and important, though. Additionally, Audi said it has pledged to "support ongoing commitment to women’s pay equality in the workplace and to foster a work environment that drives equality for all employees," according to a press release.