Last week, the average price of an avocado was $1.25. That's up from $1.14 this time last year and just $0.94 in May 2016, according to the US Department of Agriculture. The rise could continue with wholesale prices currently at $1.33 per fruit ($80 for a wholesale box of 60).
The lower supply comes at a time when avocados are awfully trendy. Avocado toast has become weirdly popular, major chains are adding avocado to menus, and people are wearing avocado-themed swimsuits for some damn reason. “When supply is tight and demand is good, prices are going to be impacted,” Jan DeLyser, vice president of marketing for the California Avocado Commission, told the Times. “That’s the situation we’re in right now.”
Prices are rising, yet some stores are absorbing the price hike, hoping to keep customers happy. But that's a situation that can't last forever if prices continue to climb. Eventually, something Hass to give.