Photos of the Axe-ident reveal a street littered with charred, melted Axe cans. The Temple Daily Telegram reports the driver saw flames in his rearview mirror and was able to pull over to the side of the road. Then, with the help of others, he detached the trailer before the flames got too out of hand.
The paper also reports the fire was "throwing cans" of body spray into the streets and "drawing spectators who watched the roaring flames." Anytime an abundance of Axe is unleashed into the air it has a tendency to draw a crowd of curious, but fearful spectators.
It drew to the minds of many a famous (maybe infamous is more accurate) Axe commercial, which accurately portrays the unnecessary cloud Axe-lovers create when applying their favorite spray. The commercial, with the less-than-subtle tagline "spray more, get more," featured hundreds of scantily clad women running across the world to reach this man who was embalming himself in a boatload of Axe. You'll be shocked to discover that this commercial didn't play out in real life unless you count gawkers and firefighters being drawn to the scene.