While some flavors can prove to be misfires, others can be extremely successful, so all of Fredette's work happens in extreme secrecy. "I don't tell people what I'm working on," he said, not even his wife. "I bring home all the new stuff, and it's like a surprise when I bring it home, so it's much better that way."
Crafting all these flavors and sticking them into creamy, cold concoctions involves pulling from a lot of different source material. In order to come up with them, Fredette reads food blogs and magazines all the time, keeps abreast of cutting-edge trends, and looks at new restaurant openings for inspiration. He and Ben & Jerry's also seed much of their flavors from write-in suggestions offered by fans with their own ideas.
"Everyone has an idea," Fredette said. "We get some of our best ideas from people just off the cuff, saying: This would be really cool in ice cream! Chunky Monkey, Chubby Hubby, Cherry Garcia -- all fan write-ins."