Well, the three flavors -- Chocolate Milk & Cookies, Caramel Cookie Fix, and PD Dough -- all pack 140, 150 and 160 calories per 1/2 cup serving, respectively. Ben & Jerry's also claims Moo-phoria pints have 60-70% less fat than tradition ice cream. They're also missing an additional 35% of the calories usually found in a pint. This means Moo-phoria is a somewhat healthier counterpart to McDonald's soft serve, or whatever guilty pleasure might be your favored affliction.
Moo-phoria is on its way to a grocery store near you, the company stated in a press release.
Ben & Jerry's is smart to fend off competition from an emergent competitor. The Associated Press reports that Halo Top's stake in the overall American ice cream market roared to 1.9% last year. Ben & Jerry's remains higher at 5.6%, but the rising clout of low-fat ice cream peddlers is nothing to be trifled with.