As with Prime Days in previous years, this one's already proven incredibly popular, with Amazon reporting sales figures are bigger than ever. However, with such a barrage of bargains, you'd have a tough time keeping track of the best stuff on sale without browsing page after page all day long. That's where we come in. We'll be updating the the list of the best deals as they go live below, so bookmark this page and keep checking back periodically.
And if you haven't already, you'd be wise to prepare as best as you can to ensure you don't miss out on any of the great gear, gadgets, services, and more set to be price-slashed at some point before the end of this glorious shopping holiday. Also, don't forget to swing by Whole Foods to scope out the special Prime Day deals up for grabs there today, too.