While the results may vary from app to app because of the differing user bases, Clover's findings have practical applications for users. “Considering 82% of our users are aged 18-34, we were pretty surprised to learn that only 10% of opening messages contained emojis,” said Isaac Raichyk, CEO Clover. “Based on our findings, we recommend singles make use of emojis to break the ice and improve their odds of success.”
Clover drills down on the data to provide practical applications of its findings. The top four emojis that got responses from women were the sassy girl, hungry face, tongue-out face, and smirking face emojis. For men, the smirking face, crazy face, laughing crying, and relieved face emojis most frequently got responses.