Obviously, a Chipotle burger chain would face enormous competition from the likes of Shake Shack, Five Guys, Smashburger, In-N-Out and other players in often-dubbed "better burger" category. News of Chipotle's plans already hurt Shake Shack's stock on Wednesday, per the Bloomberg report.
But just think of it this way: more cheeseburgers for you.
Thrillist has reached out to Chipotle for more information.
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Tony Merevick is Cities News Editor at Thrillist and, as a person who enjoys burgers, is excited about this. Send news tips to firstname.lastname@example.org and follow him on Twitter @tonymerevick.