Beyoncé Just Shut Down the Craft Beer Named After Her
If you're interested in either beer or Beyoncé (read: everyone), you've probably heard about Bïeryoncé, a German-style pilsner from the Brooklyn brewery Lineup Brewing. The beer was originally released in October of 2016, but people were crazy in love with it, so the black and pink cans came back for an encore. Fans have been in formation and they've been drinkin', but Beyoncé just told the brewery to hold up.
Lineup Brewing has received a cease and desist letter, according to Pitchfork, so Queen Bey has basically told the company not to say her name (kind of off-brand if you think about it). Call it ego, call it capitalism, but the brewery probably should've waited for the green light. The beer was originally brewed during a Beyoncé concert that owner Katarina Martinez was forced to miss for work, which you'd think would count for something.
"As a Hispanic, female run business, I am very inspired by her so I thought I'd pay homage," owner Katarina Martinez told Pitchfork. "We're disappointed she didn't take it as a compliment, but oh well. It was fun while it lasted!"
Anyway, it's like the saying goes: When Beyoncé gives you lemons...