In the realm of beer, Blue Moon is a great equalizer. It's marvelously inoffensive! People who don't like beer will drink it consensually! Everybody doesn't dislike it, which is pretty impressive for a beverage that tastes like a fermented creamsicle. Starting next month, however, the stuff is about to please an even larger crowd: Blue Moon's founder, Keith Villa, is releasing a non-alcoholic rendition of his lauded wheat beer, infused with THC.
Our great nation has warmed slowly but surely to the legalization of marijuana. State-by-state policies claiming that weed is, in fact, chill, continue to shift into place, one after the other, and apparently, Villa was more than ready to abandon ABV in favor of THC.
Now, from Ceria Brewing Company -- the independent brewery he now mans with his wife -- comes a THC-infused Grainwave Belgian-Style White Ale. The stuff will go on sale at the start of December in cannabis dispensaries across Colorado, Food & Wine reports.
If you're thinking Villa's new product sounds precisely like Blue Moon, you're not wrong. But it is, of course, a completely different beverage, because now consumers will get high, not hammered.