"This is really about brewing great beers that beer drinkers love," said Keith Villa, the man who developed Blue Moon Belgian Wheat and is developing these beers. "You'd just swap out an alcoholic beer for one of our beers."
All three will be alcohol-free, which is probably a wise omission. Instead, they'll be using marijuana compounds to mimic the effects of a crispy cold one. They even claim that the effects will take hold at a similar pace to getting a beer buzz. That'd be big news, as a major problem with edibles is that they often take an hour to kick in, which can lead to people eating too much and having a Bad Time.
This is all part of a collaboration with Ebbu, a Colorado-based company that works in extracting and analyzing marijuana compounds.