Brandless promises it isn't peddling subpar products with sketchy ingredients. According to its founders, it's as committed to quality as it is to keeping prices low. People with dietary restrictions and other concerns are in luck, too -- they have a pretty solid selection of gluten free, non-GMO, certified organic, certified Kosher, vegan, and no sugar added items. And while you might argue that you could find some of the items it offers for cheaper in your local grocery store (bags of rice and cans of beans, for example), when compared with similar quality generic items at places like Whole Foods, it's tough to beat.
h/t Tasting Table