Those definitions resonate with what's happening in the commercials. However, that's not exactly what the ads are after. "The dictionary definition of the word differs from our definition slightly, but to us, it was a sort of medieval form of 'cheers,'" Andy Goeler, VP of Bud Light, tells Thrillist. "The phrase has taken on a life and a meaning of its own, thanks to fans of the commercials -- and we're more than happy to just be along for the ride."
Miguel Patricio, Chief Marketing Officer of Anheuser-Busch InBev, leaned into its nonsensical side when talking with Business Insider. "'Dilly Dilly' doesn't mean anything. That's the beauty of it," he said. "I think that we all need our moments of nonsense and fun."