What Does "Dilly Dilly" Mean?
The commercials have made plenty of people ask: What does "dilly dilly" mean? Is it some form of medieval terminology you slept through in history class? Did someone forget how to say dilly dally?
The Oxford English Dictionary defines dilly as "an excellent example of a particular type of person or thing." Merriam Webster has also chimed in, noting dilly "comes from an obsolete adjective meaning 'delightful.'"
Those definitions resonate with what's happening in the commercials. However, that's not what the ads are after. "The dictionary definition of the word differs from our definition slightly, but to us, it was a sort of medieval form of 'cheers,'" Andy Goeler, VP of Bud Light, tells Thrillist. "The phrase has taken on a life and a meaning of its own, thanks to fans of the commercials -- and we're more than happy to just be along for the ride."