Super Bowl LII in Minneapolis is coming February 4. There are a lot of people for whom this is basically a religious holiday. That includes gads of gamblers. There's a lot of it going on, and a surprising amount of it is so absurd that it would play better in MAD Magazine than a betting site.
Referred to as prop bets, there are gambling odds on a host of bizarre topics. You can bet on how many ads Peyton Manning will appear in, how many times Donald Trump will tweet, and what color sleeveless sweatshirt Patriots coach Bill Belichick will don. Among the prop bets, you'll find one on the most pervasive ad of the NFL season: Bud Light's "Dilly Dilly." Even if you aren't sure what "Dilly Dilly" means, you can place a bet on it.
At BetDSI, you can wager on how many times "dilly" will be said during the game. That's over the course of the entire game from kickoff to the trophy being placed in Tom Brady's fruit-starved hands. So, when a friend of the realm says "Dilly Dilly," that's twice. If you're getting in on that, you're selecting whether the broadcast will contain over or under 12.5 "dillys." (Again, "dilly dilly" counts as two.)
That's a tough one to guess because the exact number and length of ads isn't really known. Though, Anheuser-Busch InBev has the exclusive beer advertising rights to the game and Ad Age reports there will be at least one 60-second Bud Light commercial during the game.