In every World Cup since 1994, Mexico has advanced out of the group stage. It's awfully difficult to do that with consistency. However, that's about as far as their success has gone. The team has lost in the first game of the Round of 16 in every one of those World Cups. They've failed to make it to the fifth game in six straight tournaments.
Just prior to the match against Brazil, a Bud Light released a new statement, clarifying a bit of what fans in California will get if Mexico advances.
"Dilly Dilly and congratulations to Team Mexico on making it to the World Cup Round of 16," the statement reads. "Bud Light cannot wait to celebrate with Californians should Mexico break the curse of the fifth game. All we’ll share for now is that Bud Light will bestow a royal rebate upon the citizens of California that can be used on Bud Light purchases. We will disclose full details should El Tri prevail, but for now, we do not want to jinx them.
"Why California? California is awesome and we know that El Tri has a huge fan base there. In fact, during the last World Cup, Californians issued twice as many social posts about Team Mexico than any other state. Bud Light is all about helping consumers celebrate the successes of their favorite sports teams, whether it’s winning the Super Bowl or making it to the fifth game of the World Cup for the first time in 32 years. Bud Light wants to show up big in these moments and help fans celebrate with America’s favorite light lager and that’s exactly what we plan to do in California."
With the US failing to qualify for the World Cup, this should help fans in California pick a team to back. Beer.