Bud Light Is Launching Boozy Seltzer Freeze Pops for Summer
The beer and hard seltzer maker is thinking *outside* the can.
Bud Light Seltzer burst onto the scene in 2019 and has since continued to churn out innovative flavors that keep our seltzer habit going strong—there's only so much Black Cherry we can take. And as if the constant carousel of new flavors wasn't enough, Bud Light just dropped its own line of freeze pops.
Yep, we're talking about alcoholic popsicles. Bud Light created 5% ABV frozen icicles so you can get your seltzer fix outside of the typical slim can. The limited-edition Tie-Dye pack features three flavors: Cherry Limeade, Blue Raspberry, and Summer Ice, and dropped on June 14.
"We know this summer is going to be a special one for us all, so to celebrate we’re bringing something special to the market for our loyal fans while also attracting new ones," Andy Goeler, vice president of marketing, said in a press release. "Our new limited-edition Bud Light Seltzer Retro Summer Pack and Icicles are inspired by delicious and iconic flavors, which are synonymous with the season, and the eye-catching packaging is reminiscent of past summers."
The 30-calorie pops, which also boast just three grams of sugar, are officially hitting retailers this June. And ICYMI, the popsicles are actually launching along with Bud Light Seltzer's Retro Summer Variety Pack, which features the same flavors in the classic canned format.
Of course, Bud Light isn't the only boozy brand to experiment with alcoholic freeze pops this summer. In fact, frequent competitor Truly just debuted its own earlier this month. Options!