So, what about the curious timing? Well, Anheuser-Busch InBev claims it's totally a coincidence and that it's in no way a response to Trump's divisive Jan. 27 executive action, according to a report by the St. Louis Post-Dispatch. In fact, the spot was filmed earlier this month and planned many months before that, but all timing aside, the commercial sends a powerful -- and positive -- message about immigration. Execs at the company will at least admit to that.
"It’s true, Adolphus Busch made an incredible journey to this country, and that’s really what this is about. It’s about his vision, his dream, everything that he doest to achieve that," Budweiser Vice President of Marketing Ricardo Marques told Adweek. "Even though it happened in the 1850s, it’s a story that is super relevant today. That’s what we’re honing in on; it’s the pursuit, the effort, the passion, the drive, the hard work, the ambition, that’s really what this is about more than anything else."