While Burger King didn't go so far as directly mentioning Wendy's on Twitter (probably out of fear), the arrival of the new spicy chicken nuggets at its Whopper-slinging locations nationwide this week came with a side order of straight-up trolling its redheaded rival IRL. Specifically, the company bought a billboard ad (shown above) right next to at least one Wendy's restaurant, reading "SPICY NUGGETS ARE BACK" and "only at Burger King." Damn, that's cold.
Of course, it's worth pointing out that Wendy's still serves its beloved spicy chicken nuggets in at least seven cities. But it's clear that Burger King is hoping to capitalize on Wendy's general lack of spicy nugs and, well, humiliate it in the process -- at its own risk, of course. The nuggets will be available at most Burger Kings across the country for a limited time and while supplies last, according to a press release. The chain has also launched a promotion that serves as another not-so-subtle jab at Wendy's.