If you're going to go at Wendy's on Twitter for not having spicy chicken nuggets, you might as well go all-in on shade and spice. At least, that seems to be the philosophy behind Burger King's launch of a new spicy crispy chicken sandwich with a rival-trolling Conor McGregor as the star of the debut commercial.
The sandwich itself is pretty straightforward. It's the chain's crispy chicken sandwich (chicken, lettuce, tomato, mayo) but with a spicy batter around the meat. The launch for the sandwich is just a troll-y as the launch for those spicy chicken nuggets.
The home of the Whopper announced the release with a commercial starring McGregor. In it, the UFC fighter takes a swipe at Khabib Nurmagomedov, calling him a chicken and at Floyd Mayweather, who often calls himself the king. (Mayweather also once walked out before a fight with the Burger King.)