This isn't the first time Burger King has wedded the unlikely co-conspirators of Cheetos and mozzarella sticks. Last June, it debuted regular Mac n' Cheetos, which hit stores with a smattering of regular Cheetos seasoning on their crusty ridges. Now, as you can see, Burger King is just following up with the logical next incarnation of its Cheeto-influenced slate of offerings.
“Our fans had such a great reaction to Mac n’ Cheetos that we’re excited to bring a new version with Flamin’ Hot Mac n’ Cheetos,” Rich Blazevich, senior director of marketing at Frito-Lay North America, said in a press release. “We look forward to hearing the responses from fans who’ve dared to try this new item!”
Blazevich might regret his calls for customer feedback, given the gastronomic consequences of consuming Hot Cheetos and mozzarella sticks en masse. But then again, maybe he'll be pleasantly surprised with the results, especially as winter provides ample reason for the comforts of junk food.