It's Official: Burger King Is Now Also Hot Dog King
Burger King may have raised a few eyebrows last year when it released things like a black 'Halloween' Whopper and fried cheese triangles coated with Doritos, but even more surprising is the crowned chain's latest permanent menu addition: hot dogs. Yep, hot dogs -- the sworn enemy of cheeseburgers -- at Burger King. The burger restaurant.
Burger King said the new, all-beef hot dogs, or Grilled Dogs, are flame-grilled just like Whoppers and will come in two varieties: the Classic Grilled Dog, which is topped with ketchup, mustard, chopped onions, and relish, and the Chili Cheese Grilled Dog, which gets a coating of warm chili and shredded cheddar cheese. Both of the hot dogs will hit your local BK on February 23rd and will be available separately or as part of a combo meal. Previously, Burger King tested hot dogs in some markets, but this will be the first time in its 62-year history that they'll officially be on the menu.
As reported by The Verge, Burger King executives unveiled the hot dogs at an Apple-like event in NYC on Tuesday night, saying it's the company's biggest product launch since it started offering a chicken sandwich in the '70s. The tech publication went so far as to dub it as the fast food chain's "iPad moment," considering its significance in Burger King's lineup and the company's bold reveal. In fact, Burger King claims it will soon "serve hot dogs in more restaurants than any other restaurant chain in the US," taking a huge bite out of the hot dog market largely dominated by SONIC and every gas station with one of those spinny things you know way better than to eat from.
In other words, Burger King doesn't just want to be the anointed king of burgers anymore. It was to be the king of hot dogs, too.
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Tony Merevick is Cities News Editor at Thrillist and can always go for a hot dog and some mac & cheese because he's 5 years-old. Send news tips to firstname.lastname@example.org and follow him on Twitter @tonymerevick.