The multiple entreaties made by fans for the help of Wendy's, which is known for its scorching insults and barbs on Twitter, went unanswered. In the past, we've seen fast food companies use Twitter to remind the public of their existence, with rap battles and other weird repartees taking place, so it's no surprise that Wendy's was summoned.
According to a Burger King spokesperson, the company's cryptic tweet was made in reference to a Twitter meme. "It was a weird meme type pop culture trending topic on twitter yesterday – and BK chimed in, just like everyone else :) No other explanation or meaning behind it," the company wrote in an email.
To be perfectly honest, it's hard to imagine Burger King at the forefront of the meme discourse, and doubly hard to imagine the chain usurping the meme reporters at Thrillist when it comes to the happenings of weird Twitter. But hey, stranger things have happened!
In the spirit of investigation, here's Dictionary.com's thoughts on the matter, which might indicate a step in the right direction: