The promotion encouraged Russain women to secure “the best football genes” and “ensure the success of the Russian team for generations to come.”
The post went up on Tuesday on VK, a Facebook-like social network, and was taken down within hours. Burger King then posted this statement: “We offer apologies for the announcement we made. It was too offensive."
It's hard to imagine how this was approved, but here was are and hopefully we won't be here again?
As a Russian ad once said, "Forward! We believe in you!"