Burger King has gone to great lengths to keep its signature Whopper sandwich fresh and exciting in recent years -- everything from serving it on alarmingly red (or black!) buns to stacking literally eight slices of cheese on top. Now, the royal burger slinger is unleashing a new take on the iconic, 62-year-old burger in an extraordinary move to keep up with today's tastes. It's called the Impossible Whopper, and unlike every Whopper before it, it's 100% meat-free. As in the burger patty is made with plants, not beef. Yes, for real.
BK officially unveiled the Impossible Whopper on Monday, but it's no April's Fools Day joke. The chain teamed up with Redwood City, California-based Impossible Foods to create the new burger, which features a flame-grilled, plant-based patty that -- just like a regular Whopper -- comes topped with tomatoes, lettuce, mayo, ketchup, pickles, and onions on a sesame seed bun. They're currently available to order at 59 Burger King locations in the St. Louis area as part of an initial test run that could potentially lead to a nationwide rollout, depending on how well they sell, according to a spokesperson.
Does the Impossible Whopper taste like a classic Whopper? Is it even remotely as good? Burger King claims the Impossible version is "as juicy, craveable and delicious as the original," and if you've ever tasted an Impossible Burger (they're served at more than 5,000 restaurants across the country), that's not hard to believe. They're legitimately good and even have as much protein as a typical beef patty. They could very well be good enough to fool a meat eater, but as Thrillist recently pointed out, "if we assume people love burgers simply because they taste good, no trickery is needed."
Of course, that didn't stop Burger King from messing with people. It's April Fool's Day, after all. Along with the Impossible Whopper announcement, the company released a new video (shown below) that captures the reactions of people who were secretly served the Impossible Whopper after they'd ordered the classic version. The reactions were various exclamations of disbelief, including a few (censored) F-bombs. The video is probably staged and almost certainly highly edited, but it's still pretty amusing.