Pop-up shops have lost some of their novelty. Sure, they can still be fun but the concept of having one is familiar. If you want to stand out, you have to get weird. Not Jodorowsky weird, but, like, an eighth of the way there. Of all companies, it's Busch who has put together something a little off the beaten path.
Busch will host its shop "hidden deep" in a national forest somewhere in the US. It won't say exactly where. It's up to you to figure out where this is taking place. The pop-up will take place on July 20 from 10am to 5pm local time, wherever that might be. To aid your hunt, starting on July 16, the company will start dropping hints about its location on its Twitter feed.
If you manage to find the secret bar, there's going to be free swag and, of course, free beer for you to enjoy. (Along with the beauty of a national forest.) Additionally, everyone who shows up at the hidden shop will be entered into a raffle that could win you free Busch for life, passes to national parks, a cabin getaway for four, and other prizes.