Instead, the New York-based brand wants to distribute products like sodas, fruit elixirs, ready-to-drink coffee, and other “drinkable cannabis products that don’t contain alcohol,” Constellation's CEO Rob Sands told the paper. Many of these products are already on sale by other brands in states with legalized recreational weed like Colorado and Oregon, but Constellation Brands' hope is to get "a first-mover advantage" on national distribution.
The industry is trying to account for what Sands sees as the "highly likely" legalization of weed in the United States. Currently, recreational weed is legal in eight states (Alaska, California, Colorado, Maine, Massachusetts, Nevada, Oregon, and Washington), plus Washington, DC. Medical marijuana is accessible in 21 other states. According to a Gallop poll released last week, 64% of the US wants recreational marijuana legalized, a record high, so Sands has reason to be optimistic.