Movie theaters have come a long way. For instance, if I tried to play the pipe organ during Star Wars next week, I'd be arrested. And while the movie theater's place in a post-Netflix world is increasingly uncertain, Christmas remains the day we all flock there -- in part because their darkness makes it easier to avoid eye contact with family members, in part because sharing a bowl of popcorn is a nice thing.
Just in time for that storied ritual, Regal Cinemas has given us something of a holiday miracle: Cheetos popcorn. Starting December 15, Regal Cinemas all across the country will be selling the miraculous combination of airy snackery, cheesy puffery, and corporate synergy.