The Chicago Tribune got to the bottom of this, and it's an attempt by the Illinois Department of Transportation's to bring attention to its latest anti-texting-and-driving push. And it worked, because we're telling you about it right now. (Don't text and drive, folks!)
“We’re competing for folks’ attention just like anyone,” Jamie Simone, bureau chief of program, project and safety outreach at IDOT, told the Chicago Tribune. “The signs get stale after a while and just become part of the background. If we can catch someone’s attention for just a second and let them know there are life-and-death consequences when they’re on the road, that’s what we want to do.”
Unlike ketchup, that's probably something we can all get behind.
h/t The Takeout, Chicago Tribune