Chick-fil-A Is Unleashing Meal Kits to Rival Blue Apron
Chick-fil-A, which was recently crowned America's favorite fast-food restaurant for the third year in a row, wants to make cooking at home almost as easy as hitting up the drive-thru. Taking a cue from meal-kit services like Blue Apron, the ever-polarizing chain is launching Mealtime Kits, which will feature fresh, pre-measured ingredients and be available for purchase along with your usual spicy chicken sandwich.
If you're picturing a sandwich-assembly station, we're sorry to disappoint you. The kits will feature more traditional meals from a rotating menu that currently includes Chicken Parmesan, Chicken Enchiladas, Dijon Chicken, Pan Roasted Chicken, and Chicken Flatbread. These kits will serve two people, run you $15.89, and should take 30 minutes or less to make.
“We designed our offering so our guests don’t have to order ahead, subscribe to a service, or make an extra stop at the grocery store," Michael Patrick, innovation program lead at Chick-fil-A, said in a statement. "They simply pick up a Mealtime Kit at one of our restaurants at their convenience -- for example, when they’re already at a Chick-fil-A restaurant grabbing breakfast or lunch, or in the drive-thru on their way home.”
Starting August 27, these kits will be available at 150 restaurants in the Atlanta area through mid-November, but if it goes well, there's a good chance they'll be headed to Chick-fil-A locations nationwide. Just remember that even then, you'll need to pick one up ahead of time on Sundays.