"The item we are considering introducing first is chorizo, which is something we've done before," he said. "We did it in Kansas City last year and we were prepared to expand that to a second market right as we came into this food-borne illness situation and we tabled it so that we could put all of our focus on correcting the problem. But we did find that was very, very popular with our loyal customers. In fact, for a lot of people who tried it, it quickly became their most favorite protein."
Chipotle co-CEO Steve Ells described the new chorizo as a perfect and "really delicious" addition to Chipotle's signature assembly line. "It's a chicken and pork spicy sausage, we cook this on our plancha, it has lots of little crispy bit so it has nice spicy and really good texture, and as Mark said, very very popular with the customers that had it in a couple of our test markets," he said. "... Chorizo fits into [Chipotle's system] really well in that we have space for it on the main line and it doesn't detract from throughput."