As part of its months-long campaign to win back customers after devastating food-borne illness incidents, Chipotle recently began handing out more free burritos via its first-ever rewards program, Chiptopia. Now, the embattled burrito chain is doubling down on the budding program -- kind of like how you double down on guac -- by giving away free burritos for a whole year.
Here's the deal:
If you join Chiptopia before August 15th, you'll be automatically entered to win one of the three grand prizes of free burritos for a year. Specifically, three lucky (and perhaps courageous) winners will receive 52 "Free Burrito Cards," each loaded with a value of up to $10, according to the sweepstakes' fine print. Additionally, Chipotle is also handing out 30 runner-up prizes, which consist of a "Burritos for 10" card loaded with up to $100, or approximately 10 free burritos. Yes, please.