"Early fast food burger restaurants generally had focused menus," Chipotle founder Steve Ells said in a release, per the Eater report. "We think there’s great strength in that original fast food model and wanted to create a restaurant built around that. Making only burgers, fries and shakes with really great ingredients, we think we can appeal to peoples’ timeless love of burgers, but in a way that is consistent with our long-term vision."
If the concept sounds familiar, well, that's probably because it's what almost every high-end burger chain -- Shake Shack, for example -- has already offered for years now, although Shake Shack has recently branched out with the addition of its first fried chicken sandwich. As may have guessed by now, Tasty Made will face enormous competition in the burger space from existing big players like the aforementioned NYC-based favorite, Five Guys, Smashburger, In-N-Out, and others.