"We had been on record saying that we may raise prices in some of our restaurants, and we have done that," Chris Arnold, a company spokesman said. "Even with the increase, Chipotle pricing remains very competitive within the category."
Company-wise Chipotle's been in a tricky bind for a while now. It spent much of the last year fighting off bad PR with free burrito deals, animated videos, and food safety measures in the wake of an E. coli scare at locations in 14 states. Their sales suffered accordingly, taking a 13% dive in 2016 compared to the previous year.
The price hike undoubtedly feeds into Chipotle's overall comeback strategy, and President Trump's talk of a Mexico import tax earlier this year could also factor into the decision-making. Either way, there's a good chance you'll be paying more for that quesarito soon, and customers on Twitter are pissed.