"A very negative reaction to the queso launch suggests Chipotle launched a product that is not meeting consumer expectations, and, as a result, missed a potentially significant opportunity to add queso as an incremental add-on." Queso's very unheralded debut demonstrates that "few customers will become repeat consumers," of the dip, according to the analysts.
Still, Chipotle is doubling down on its efforts to make queso a beloved fixture of its menu, despite its rocky start. In fact, spokesperson Chris Arnold said on Monday that the company is eliminating chorizo from its restaurants, in part to focus on the gooey, new sauce.
Queso was projected to be a fan favorite, given that Chipotle fans clamored for the chain to bring the sauce to its menu for years. But the seemingly rough introduction has left Chipotle's financial situation looking a little bleaker than usual. CNN reported the company's stock fell by 3.6% on Monday and by another 1.5% on Tuesday.