From free chips and guac to buy-one-get-one burritos, Chipotle has served up several promotions for free food this year as part of its ongoing campaign to win customers back after its devastating food-borne illness incidents. And now, the burrito chain is about to take things to the next level this Friday with the launch of an all-new summer rewards program called Chiptopia. Translation: more free food for you.
The program officially starts on Friday, July 1st, when Chipotle restaurants nationwide will begin offering Chiptopia membership cards. But in the meantime, here's what you need to know:
Chiptopia doesn't seem to work like your typical fast food or coffee chain rewards programs. For one, it's only a temporary promotion that will last for the next three months (July through September), according to a press release from the company.
And whereas other programs give you points for every dollar you spend, Chiptopia works by rewarding you with free entrees based on how many times you buy a meal at Chipotle within a month. Each meal (costing at least $6) that you buy will count towards three different monthly rewards statuses -- Mild, Medium, and Hot -- with four meals earning you Mild status for the month and your first free entree.
Confused? Thankfully, Chipotle has a website will all the details and a chart that helpfully breaks down how it'll work: