From free chips and guac to buy-one-get-one burritos, Chipotle has served up several promotions for free food this year as part of its ongoing campaign to win customers back after its devastating food-borne illness incidents. And now, the burrito chain is about to take things to the next level this Friday with the launch of an all-new summer rewards program called Chiptopia. Translation: more free food for you.
The program officially starts on Friday, July 1st, when Chipotle restaurants nationwide will begin offering Chiptopia membership cards. But in the meantime, here's what you need to know:
Chiptopia doesn't seem to work like your typical fast food or coffee chain rewards programs. For one, it's only a temporary promotion that will last for the next three months (July through September), according to a press release from the company.