Chipotle describes Tasty Made as a "work in progress," but the noted chef's arrival signals the company is finally getting serious about its burger business.
"While talking about the possibility of joining forces to do something that would have a positive, meaningful impact on food culture in America, we quickly landed on the notion of his joining Tasty Made," Chipotle CEO and Founder Steve Ells said in a statement. "I have long believed that there was an opportunity to make the fast food burger a great burger using better quality ingredients. Richard’s expertise is perfect to help us do that."
Although Tasty Made switched to conventional beef from "responsibly raised" beef for its burgers last December, the roadside-style fast food joint adheres to Chipotle's strict standards for ingredients. The cheeseburgers are made with fresh beef, the fries are hand-cut at the location, and the vanilla milkshakes are made with just five ingredients: milk, cream, sugar, eggs, and vanilla. It remains to be seen how Blais will alter the menu, but a Chipotle spokesperson has already hinted that the burgers will be noticeably different.