ICYMI, ordering Chipotle online or via the app is the way to go. In fact, these orders are now responsible for $1 billion of the chain's sales. Let's face it, no one wants to wait in line or make small talk with fellow carne asada seekers... to the point that Chipotle is now testing redesigned restaurants with an increased focus on pickup orders.
The fast casual burrito slinger announced on Thursday that it's redesigning some of its stores to make the mobile order process even easier. As part of these changes, the company is introducing dedicated walk-up windows and pick-up portals, according to a press release.
"By better suiting our restaurants to accommodate the digital business, we're able to finalize orders more effectively and provide a better overall experience for our guests," Chief Technology Officer Curter Garner said in a statement.
Though specifics remain limited, here's what we know so far: The "evolved design" will be trialed in an urban storefront, standalone restaurant with a Chipotlane, and endcap locations with Chipotlane in Chicago, Cincinnati, and Phoenix, Newport Beach, and San Diego. The rebrand will also include "open views" and a "front row" seat to the kitchen, so you can the food prep taking place behind the counter.