Chipotle also plans to launch a new marketing campaign aimed at winning back customers' trust, according to a report by USA Today.
"We're going to be making an unprecedented effort to reach out to our most loyal customers with a detailed story about what happened," said Mark Crumpacker, Chipotle's chief creative and development officer, per the paper. "Chipotle is known for being very transparent, and we intend to continue that."
And on top of that, The Wall Street Journal reports that Chipotle will close all of its stores for a "few hours" on Feb. 8 for a what's presumably a companywide meeting regarding E. coli. Employees will hear from executives, who will reportedly share what they know about how the E. coli outbreak occurred as well as the company's plan to make sure it doesn't happen again.
In the meantime, handing out free food is probably a good start.
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Tony Merevick is Cities News Editor at Thrillist and, as always, thinks food tastes even better when it's free. Send news tips to firstname.lastname@example.org and follow him on Twitter @tonymerevick.