As part of its ongoing comeback campaign this year, Chipotle has deployed several tactics, such as free food and booze deals and even a summer rewards program to lure you back into its restaurants. Now, its latest effort appears to be an insanely chill tweet referencing sex and marijuana aimed at millennials, and -- yes -- it's as cringeworthy as it sounds.
On Tuesday afternoon, the embattled burrito purveyor posted a poll on Twitter, asking its followers, "How many burritos?" with just two options: 69 or 420. No, really. That happened. Chipotle just tweeted about a sex position and stoners' favorite day of the year.