According to clinical psychologist Linda Blair, dispensing holiday cheer too early in the season is likely to trigger anxiety.
"[Holiday music] might make us feel that we're trapped” she says. "It's a reminder that we have to buy presents, cater for people, organize celebrations." All that over-eager Michael Bublé is setting you up for the stress that comes along with wrapping presents and listening to your Aunt Judy wax poetic about her hairdresser -- who is single, by the way, and very handsome -- well before you actually need to manage your holiday affairs.
And beyond the personal blows, our addiction to yule tide tracks serves retailers, who make a small fortune off of our holiday anxiety, blasting "Jingle Bells" on loop starting November 1.
“Some people will react to that [stress] by making impulse purchases, which the retailer likes," Blair explains. "Others might just walk out of the shop. It's a risk."