There's nothing new about movie theaters using gimmicks to bring in crowds. Consider drive-ins and the number of chains that now offer full meal and drink service throughout your screening. However, this radical plan to encourage would-be budding cinephiles to treat the movie theater like a 2-hour schoolyard recess has ruffled some feathers. Many argue that it will teach young kids that being disruptive during a movie is no big deal, and ultimately usher in a generation of loud, rude movie-goers. Of course, parents may feel differently, as these places will most certainly be a place of refuge for families with lots of little ones.
It's important to note, though, that Cinépolis made clear these special theaters will only be screening kid-friendly flicks, so there's no reason to worry that you'll be interrupted by hordes of rambunctious 5-year-olds swinging around in front of the screen when you go to see Ghost In The Shell.