The PG-rated version of snuff is here, and it's literally chocolate you can snort. Coco Loko, the brainchild of the Orlando-based company Legal Lean, is here to acclimate would-be degenerates to the art of cramming mind-altering substances up their noses, albeit within the confines of the law. Coco Loko hasn't been approved by the FDA -- although it is available for purchase on Amazon -- and it promises a 30-minute whirlwind buzz, according to its 29-year-old inventor, Nick Anderson.
Anderson told the Washington Post that he conceived of Coco Loko after hearing about a "chocolate-snorting trend" sweeping Europe's club scenes. (Europeans are so progressive, man).
“At first, I was like, ‘Is this a hoax?,'” he told the paper. “And then I tried it and it was like, okay, this is the future right here.” A few months of experimentation and $10,000 later, Anderson finally got his concoction down to a pureed blend that's easy on the nostrils. “Some versions, they just burned too much,” Anderson said of his months fine-tuning Coco Loko. “Other times they looked gray and dull, or didn’t have enough stimulants.”
The pulverized chocolate is a combination of stimulants usually found in energy drinks: gingko biloba, taurine, guarana and of course, cacao. Marketing materials trumpet Coco Loko as the savory cousin of Esctasy, promising euphoric rushes and a party in your cerebellum. (Hip-hop fans note the slogan):