Fast food brands often steal the spotlight for a fleeting moment when their social media accounts go rogue. Wendy’s is a great example, as its Twitter account is known for taking no prisoners and savaging its competitors with brutal remarks. Chipotle also lets some weird missives fly on rare occasions.
But perhaps nothing is worse than a mega-brand making a major mistake in a marketing promotion, as Coca-Cola proved this week: In a completely avoidable Twitter gaffe, the soda-maker tweeted a message to the fair denizens of Pittsburgh, Pennsylvania, encouraging the city to cool down with a Coke amid record high temperatures. Everything would have been fine, but the tweet contained a map of a different Pennsylvanian city -- Philadelphia -- which did not sit well with Pittsburghers, who live 300 miles west in an entirely different place.