Collective Brewing's head brewer and co-founder, Ryan Deyo, told the Dallas Morning News that throwing Peeps into a beer should provide some much needed levity in an increasingly serious beer climate.
"Several of us were just sitting around the brewery talking about how beer has become this super serious thing. I've been on a kick to assert beer should be a fun thing," he said.
It might seem like a zany way to troll an Easter church group, but Peeps beer is just another brew that's part of a growing trend of brewers pairing unlikely ingredients. Collective Brewing released a Ramen-infused beer last year, while Colorado's Vail Brewing Co. unveiled a fried chicken beer last July.
If you're not in Texas, getting your hands on Peep This will be hard, as the official release party is Friday, March 30, at Collective Brewing Project's taproom in Fort Worth. The beer will then be available throughout the greater Dallas area in the following days. If you're not in Texas, consider eating regular Peeps, perhaps on a pizza, as a consolation prize.