Although it’s probably safe to say the full-blown Nutella craze peaked a few years ago, the chocolatey hazelnut spread -- much like Sriracha -- remains wildly popular through its ubiquity. But every once in a while, something comes along that fires up diehard Nutella fans everywhere. And this time, it’s seven-pound buckets of Nutella at Costco.
In recent days, the people of the internet discovered Costco sells enormous, food service-size tubs of Nutella and promptly lost their minds. The wholesale retailer stocks a 6.6-pound jar of the popular hazelnut spread -- enough to get you through the apocalypse, by our estimates -- for $22, or the same price as about nine regular-sized jars from other grocery stores.
Although many thought this was a new discovery, uncovered first by Best Products, Costco’s been stocking its selves with the stuff for a while now. Still, Nutella lovers were excited about the prospect of owning their very own restaurant-size vat of the stuff and who are we to rain on their parade?