No matter how many followers you have, it's easy to get caught up in sustaining the image you've cultivated of yourself and your lifestyle on social media. It's one thing to playfully admit that you #DoItForTheGram and have to maintain your #brand, but it's another altogether when you go to extreme lengths to capture a pic that reaffirms your online identity. That was unfortunately made all the more apparent last week, when a couple known for daredevil Instagram posts accidentally fell to their death off a cliff in Yosemite National Park while trying to take a selfie.
Last week, Meenakshi Moorthy and Vishnu Viswanath, who documented their travels on their popular Instagram account, plummeted 800 feet from Taft Point while attempting to get a photo of themselves. The Indian couple were reportedly last seen setting up their camera with a tripod on the cliff lookout, but the next day, visitors noticed a tripod still sitting on the ledge and alerted authorities. Their bodies were found after a specialized team reached them below.
Chillingly, one of the couple's Instagram posts from March of this year features Moorthy atop a ledge at the Grand Canyon with a long caption about the importance of being safe while thrill-seeking and trying to get a pic along with the prescient phrase, "Did you know that wind gusts can be FATAL???”